Ad Campaign Setup Guide
Complete templates and step-by-step guide for Google & Facebook ads
£3-5
Target Cost Per Lead
15-25%
Landing Page Conversion Rate
2-4%
Ideal Click-Through Rate
30 days
Payback Period Target
G
Google Ads Templates
Copy & paste ready headlines and descriptions
Search Ads - Headline 1
Main value proposition
Stop Wasting £200+ On Property Tools
Search Ads - Headline 2
Speed/efficiency angle
AI Property Analysis in 60 Seconds
Search Ads - Headline 3
Removes friction
7-Day Free Trial - No Card Needed
Search Ads - Description Line 1
Full value stack
Replace 8 property tools with one platform. Save £200+ monthly. Deal calculations, investor reports, CRM & more.
Search Ads - Description Line 2
Social proof + benefit
Used by 1000+ UK property professionals. Analyse 10 deals in 1 hour. Join for free today.
Display Ads - Main
Display ad copy
DealMetric: Property Analysis Done Right | Analyse ANY Property in 60 Seconds | Join 1000+ Professionals | 7-Day Free Trial
f
Facebook & Instagram Templates
Ready-to-use copy for social ads
Headline (Link)
Main hook
Stop Wasting Money on Property Tools
Primary Text (Option A)
Detailed value prop
You're spending £200+ monthly on property tools that don't talk to each other.
DealMetric puts EVERYTHING in one platform:
✓ Deal Calculator (BMV, ROI, BTL, BRRR)
✓ AI Strategy Engine
✓ Deal Pack Generator
✓ Investor CRM
✓ Refurb Calculator
✓ Tax Tools & Legal Templates
Analyse 10 deals in 1 hour (not 10 hours). Used by 1000+ UK property professionals.
🎁 7-Day FREE Trial - No Credit Card Required
Primary Text (Option B - Short)
Quick version
Tired of juggling 5+ property tools? 🤯
DealMetric = All-in-one property platform.
💰 Save £200+/month
⚡ Analyse in 60 seconds
🤖 AI-Powered Recommendations
👥 Manage 100+ Investors
📊 Professional Deal Packs
Try FREE for 7 days. No card needed.
Description/CTA Text
CTA copy
Start your free 7-day trial today. Full access to 50+ tools. Cancel anytime.
Page Like / Lead Gen Copy
For engagement objectives
Join 1000+ UK property investors using DealMetric to find & analyse deals faster. Free 7-day trial.
10-Step Campaign Setup Guide
1
Choose Your Campaign Objective
- •Lead Generation (Best for fast subscriber growth)
- •Website Traffic (to landing page)
- •Conversions (free trial signups)
2
Set Up Your Target Audience
- •Primary: UK investors, ages 25-65, interested in property, finance, real estate
- •Keywords: "property investment", "btl", "brrr strategy", "property sourcing"
- •Interests: Real estate investment, entrepreneurship, business tools
- •Exclude: Current customers (use pixel/customer list)
- •Budget: £5-10/day to test initially
3
Create Compelling Visuals
- •Dark background with gradient (blue/purple/orange)
- •Big bold text: "Stop Wasting £200+ Monthly"
- •Include countdown: "7 Days Left" (creates urgency)
- •Show key benefits as icons/bullets
- •Use contrasting CTA button (white, red, or yellow)
- •Facebook: Square ads (1:1), Instagram: Portrait (4:5)
4
Landing Page Setup
- •Use AdCampaignLanding page as destination
- •Add UTM params: ?utm_source=google&utm_medium=cpc&utm_campaign=[campaign_name]
- •Facebook: Use Meta Pixel on landing page for tracking
- •Google: Add Google Analytics 4 + Conversion Tracking
5
Google Ads Campaign Structure
- •Campaign Type: Search (for immediate results)
- •Keywords to bid on:
- • - "property investment tools"
- • - "deal analysis software"
- • - "property calculator"
- • - "investor CRM"
- • - "btl calculator"
- • - "property sourcing software"
- •Bid Strategy: Target CPA (Cost Per Acquisition)
- •Target CPA: £5-8 (free trial)
- •Daily Budget: £20-50
6
Facebook/Instagram Campaign Structure
- •Campaign Objective: Lead Generation or Conversions
- •Ad Set: Narrow audience first (test & learn)
- •Placement: Automatic (Meta will optimize)
- •Daily Budget: £10-20
- •Duration: Run for 2 weeks minimum
- •Use custom audiences + lookalike audiences
7
Conversion Tracking Setup
- •Google: Track "Lead" event when user signs up for trial
- •Facebook: Install Meta Pixel, track "Lead" event
- •Tag free trial signup in your base44 system
- •Track: form_submission event with source = ad platform
8
Optimization & Scaling
- •Wait 7 days for data collection (minimum 50 conversions for GA4 modeling)
- •Check metrics: CPL (Cost Per Lead), CPA, CTR, Conversion Rate
- •Target CPL: £3-5 range for fastest growth
- •Scale winning ad sets by 25-50% daily
- •Pause underperforming ads after 3-5 days
- •Test different audiences weekly
9
Email Follow-Up Sequence
- •Day 0: Welcome email (trial access details)
- •Day 2: "Getting Started" guide + quick wins
- •Day 4: Feature spotlight (Deal Calculator)
- •Day 6: Success stories + testimonials
- •Day 7: Convert to paid subscription
10
Target Metrics for Fast Growth
- •Click-Through Rate (CTR): 2-4% is good
- •Landing Page Conversion: 15-25% (trial signup)
- •Cost Per Lead: £3-5
- •Cost Per Acquisition: £8-12
- •Payback Period: Within 30 days of subscription
Pro Tips for Fastest Growth
- 1. Start Small, Scale Fast: Begin with £10-20/day per platform, then scale winners by 25-50% daily
- 2. Use Urgency: The countdown timer on the landing page + "Limited Time" in copy increases conversions by 30%+
- 3. A/B Test Everything: Test different headlines, audiences, and visuals. Run 3-4 variants per ad set
- 4. Focus on Cost Per Lead: Don't obsess over CTR. Aim for £3-5 CPL minimum viable, then optimize
- 5. Retargeting: After week 2, create retargeting campaigns for landing page visitors (50-70% cheaper conversions)
- 6. Email is Gold: The follow-up sequence converts more than ads. Automate it fully
- 7. Track Everything: Without pixel data, you're flying blind. Set up GA4 + Meta Pixel on day 1
- 8. Pause Quickly: If an ad hasn't hit your target CPL by day 3-5, pause it. Don't wait