Privacy Policy

1. Introduction

DealMetric ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information in compliance with UK GDPR and the Data Protection Act 2018.

2. Data Controller

DealMetric is the data controller responsible for your personal data. For privacy inquiries, contact us via the Support page or email privacy@dealmetric.com.

3. Information We Collect

3.1. Information You Provide:

• Account information (name, email address)

• Payment information (processed securely through Stripe)

• Property deal data (addresses, financials, calculations)

• Investor contact information you choose to store in the CRM

• Documents you generate or upload

• Communications with our support team

3.2. Information We Collect Automatically:

• Usage data (features accessed, time spent, actions taken)

• Device information (browser type, operating system, IP address)

• Login history and security logs

• Cookies and similar tracking technologies (see Cookie Policy)

4. How We Use Your Information

We use your personal data to:

4.1. Provide and maintain the Platform's services

4.2. Process payments and manage subscriptions

4.3. Send transactional emails (account notifications, payment receipts)

4.4. Provide customer support

4.5. Improve and develop new features

4.6. Ensure security and prevent fraud

4.7. Comply with legal obligations

4.8. Send marketing communications (with your consent, which can be withdrawn)

5. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract: To fulfill our contract with you (account creation, service delivery)

• Legitimate Interest: To improve services, ensure security, and analyze usage

• Consent: For marketing communications and non-essential cookies

• Legal Obligation: To comply with tax, accounting, and legal requirements

6. Data Sharing and Disclosure

We do NOT sell your personal data. We may share data with:

6.1. Service Providers: Stripe (payments), hosting providers, email services

6.2. Legal Requirements: When required by law, court order, or regulatory authority

6.3. Business Transfers: In the event of a merger, acquisition, or asset sale

6.4. With Your Consent: When you explicitly authorize data sharing

7. Data Retention

7.1. We retain your personal data only as long as necessary for the purposes outlined in this policy.

7.2. Account data is retained while your account is active.

7.3. After account deletion, we retain minimal data for legal and tax compliance (typically 7 years).

7.4. Marketing data is retained until you withdraw consent.

8. Your Rights Under UK GDPR

You have the following rights:

• Right to Access: Request a copy of your personal data

• Right to Rectification: Correct inaccurate or incomplete data

• Right to Erasure: Request deletion of your data

• Right to Restrict Processing: Limit how we use your data

• Right to Data Portability: Receive your data in a structured format

• Right to Object: Object to processing based on legitimate interests

• Right to Withdraw Consent: Withdraw consent for marketing or cookies at any time

To exercise these rights, contact us via the Support page or email privacy@dealmetric.com.

9. Data Security

9.1. We implement industry-standard security measures to protect your data.

9.2. All data is encrypted in transit (SSL/TLS) and at rest.

9.3. Access to personal data is restricted to authorized personnel only.

9.4. We regularly review and update our security practices.

9.5. However, no system is 100% secure. You are responsible for maintaining the confidentiality of your account credentials.

10. International Data Transfers

10.1. Your data is primarily stored and processed within the UK/EU.

10.2. Some service providers may process data outside the UK/EU under appropriate safeguards (e.g., Standard Contractual Clauses).

11. Children's Privacy

DealMetric is not intended for users under 18 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.

12. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. For detailed information, please see our Cookie Policy.

13. Changes to This Privacy Policy

13.1. We may update this Privacy Policy from time to time.

13.2. We will notify you of material changes via email or Platform notification.

13.3. Continued use of the Platform after changes constitutes acceptance.

14. Complaints

If you have concerns about how we handle your personal data, please contact us first via our Complaints Procedure. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

15. Contact Us

For privacy questions or to exercise your rights, contact us:

• Email: privacy@dealmetric.com

• Via the Support page on the Platform